Philadelphia · custom tools for small businesses
The kind of tools big companies build for themselves. Made for your shop.
I build custom tools that let a small business do more than its size suggests: a florist showing couples realistic wedding previews built only from flowers in season, a jeweler letting a client see the ring before it's made, an intake form that fills itself. Some give you hours back. Some let you offer something new. Code first, and AI only where it earns its cost.
For florists · Bloomcast
Wedding previews built only from flowers you can actually get
Couples arrive with AI inspiration pictures full of flowers that are out of season, impossible to source, or in colors no flower comes in. Bloomcast works the other way round. A couple enters their date and colors, and it only designs with what's realistically in season around Philadelphia for that date.
- Flags colors no flower can match, instead of faking them
- Names a backup for anything with shaky supply
- Previews the bouquet, tables, arch and the whole scene together
- Styled from your own portfolio, so it looks like your work
Try BloomcastImages are AI previews, not promises. The flowers in them are real choices.
For jewelers · Gemcast
See the piece before it's ever made
A client describes the piece they've been dreaming of, or picks one of your pieces and says what to change. In about five seconds they see a photo-real concept in your style, shot the way you shoot your own work.
- Edits in plain words: “thinner band”, “rose gold”
- Picture guides for terms like marquise, pavé and milgrain
- Bench notes on soft stones and fragile points
- Sends you a bench sheet with the sketch, specs and their contact details
Try GemcastConcepts are AI previews, not quotes. Your jeweler makes the real piece.
Live demo · try it on your own site
What would I look at first?
Paste your business website. In a few seconds you get an honest read: what you do, the three repetitive tasks your site suggests, and which one is worth fixing first. This is the same first pass I run on every prospect, and it is itself a small tool built the way I build them.
Reads up to four public pages once. Nothing is stored about you beyond the result. Three sites per day.
Surveyed
I look before I build
The Site Survey is a week looking at your three most repetitive tasks. Plain-language verdict: worth it, not worth it, and what it will not fix.
Built
Small tools, shipped
Scripts and small web apps that remove one specific chore. No platform to buy, no seats to license, no subscription that outlives the problem.
Fielded
Done when you're faster
A tool isn't finished when it runs. It's finished when the person doing the work is faster with it, so I build alongside them and adjust until they are.
The offer
The Site Survey. One week, flat fee, no build required.
I review your three most repetitive tasks and tell you, in plain terms, what is worth automating, roughly what it would take, and what it would not fix. If nothing is worth automating, I tell you that too. The fee is credited in full toward any build you book within 60 days.
Case study
First survey in progress
This slot holds the first completed Site Survey once a client has agreed to be written up. Nothing here will be a placeholder dressed up as a testimonial.